Post-AI SEO and blog growth · field notes

Practical, sourced guidance on writing blog content that still earns search traffic after AI Overviews — what to keep, what to cut, and how to prove first-hand experience.

A marked-up article page on an editor's desk: kept lines highlighted, cut lines struck through, a KEEP stamp, and a source card

Start with the decision

Keep, cut, merge, or refresh

  1. Keep

    First-hand, sourced, and dated.

    the ~20% worth defending

  2. Cut

    Thin pages an AI summary already covers.

    be honest about the thin ones

  3. Merge

    Overlapping posts into one canonical guide.

    kill the duplicates first

  4. Refresh

    Aging facts, with new evidence and a new review date.

    re-date and re-check, don't just re-post

Read the field notes →

What we actually check

Before anything is kept
  • Query intentDoes the page match what searchers now ask, or what they asked in 2021?
  • Original examplesIs there anything here an AI summary can’t already produce?
  • Source datesAre the load-bearing facts dated and traceable to a primary source?
  • CannibalizationIs another page on the same site quietly competing for the query?
  • AI Overview riskWould the answer be fully absorbed by a summary — and if so, what earns the click?
  • Refresh triggerWhat event — date, SERP shift, product change — sends this page back to the desk?

From the archive

All guides →

Newest at the top. Older work gets re-checked, not deleted.

The catalog

Four drawers, one topic

From the maintenance log

Pulled and re-checked most recently
  1. Jul 20, 2026Automated Reddit Posting for AI Search Results Without SpammingAI search visibility and community distribution
  2. Jul 4, 2026How to Increase Blog Traffic With AI Without Publishing SlopAI-assisted blog growth operating systems
  3. Jun 29, 2026How to Choose AI Search Optimization Tools Without Buying NoiseAI search optimization tool evaluation
  4. Jun 29, 2026How to Scope AI Search Optimization Services Before You HireAI search optimization service evaluation

Editor’s note

Why trust these guides

Search behaviour changes fast, so every guide is dated and scoped to what we can actually defend.

  • Each guide is answer-first and stays inside one topic: post-AI SEO and blog growth.
  • We date every guide and re-review it as AI Overviews and SERP behaviour shift.
  • We cite primary sources for any claim about ranking systems or search features.
  • We never promise specific rankings, traffic numbers, or guaranteed outcomes.