Content decision tools

The desk’s rubrics, interactive

5 free interactive tools — the same scoring the guides work through by hand, with your numbers in the inputs. Every tool shows its rubric, runs entirely in your browser, and every pre-filled default is a labeled hypothetical example, never a benchmark.

Should this page be kept, cut, merged, or refreshed?

Content Durability Scorer

Enter a page's monthly impressions and clicks, position band, age, evidence, overlap, and AI-Overview exposure to get a scored keep, cut, merge, or refresh verdict with the reasoning shown.

Free · no sign-up · nothing leaves your browser

Which AI crawlers does my robots.txt actually block?

AI Crawler robots.txt Tester

Paste your robots.txt and a path to see, for every crawler in our verified AI crawler directory, whether it may fetch that path, which line decides, and the operator-documented catches a plain allow or block hides.

Free · no sign-up · nothing leaves your browser

Is this request really from the crawler it claims to be?

AI Crawler IP Verifier

Paste an IP and user agent from your server log to check it against the crawler operator's live IP file and a forward-confirmed reverse DNS lookup, and see whether the request really came from GPTBot, ClaudeBot, Googlebot or another crawler in our directory.

Free · no sign-up · nothing leaves your browser

Is my llms.txt file actually well formed?

llms.txt Validator

Paste your llms.txt and check it against the llmstxt.org file structure: an H1 title, a blockquote summary, and H2 file-list sections of markdown links. Checks format only — it does not check whether any crawler reads or ranks the file.

Free · no sign-up · nothing leaves your browser

Did my clicks fall because I was shown less, ranked lower, or clicked less?

Search Console Click Drop Analyzer: Why Did Clicks Fall?

Paste a Search Console comparison export to split each page's or query's click loss into lost impressions and lower click-through, read the position change beside it, and see whether the drop is one page, one section, or site-wide.

Free · no sign-up · nothing leaves your browser

Tools run the rubric; guides defend it

Each tool encodes a rubric from this site’s own guides, where the same scoring is written out with its assumptions and failure modes. If a verdict surprises you, read the paired guides linked on the tool’s page — then re-score with your own Search Console rows rather than the example numbers.