AI Visibility Tool Pricing: Public 2026 Prices

AI visibility tool pricing is only comparable when you separate public prices from private quotes. Use the vendor pricing page as the source of truth, record the access date, compare the entry public price and included usage unit, and mark hidden pricing as unknown instead of guessing. On 2026-09-24, the public pages checked here showed OtterlyAI starting at $29/month monthly or $25/month annually, AthenaHQ showing a free Essentials tier and Starter at $295/month, Scrunch listing Core at $250/month, Ahrefs listing paid plans at $129, $249, and $449/month, and Surfer listing AI visibility-related plans from 82 USD/month when billed yearly. Peec AI has a pricing page, but we could not read plan numbers in its page text, so it is not priced below.

This is a dated pricing reference, not a ranking. It does not say which tool is best, which tool will win AI citations, or what a sales team will quote you privately. It only records what could be verified from public vendor pages on the access date.

Dated public pricing table

Access date for every row: 2026-09-24. Recheck before buying, because pricing pages change and annual discounts can move the effective monthly price.

Vendor page checked	Public price observed	Billing basis observed	Usage unit visible on the page	How to treat the row
OtterlyAI pricing	Lite $29/month, Standard $189/month, Premium $489/month. The same page also showed annual-billing equivalents of $25/month, $160/month, and $422/month.	Monthly and annual options shown.	Search prompts, tracked AI search engines, team members, daily tracking, and add-ons.	Good public-price benchmark for prompt-based AI search monitoring. Verify add-ons before comparing total cost.
AthenaHQ plans	Essentials Free with $25 free credit; Starter $295/month; Enterprise custom.	Monthly/annual toggle shown.	Credits, AI platforms, members, prompt and response analysis, sources, and reports.	Compare by credits, not just price. The free credit makes the entry tier useful for testing, not for assuming ongoing paid usage.
Scrunch pricing	Core $250/month.	Monthly price shown in captured page text.	Unique prompts and AI visibility benchmarks were visible around the Core plan text.	Treat as a public entry price, then verify whether your use case needs a higher plan or agency/enterprise terms.
Ahrefs pricing	$129/month, $249/month, and $449/month plan prices were visible in the captured page text.	Monthly prices shown in captured page text.	Projects, historical data, tracked keywords, tracked AI prompts, credits, users, and add-on users were visible around the plan text.	Ahrefs is a broader marketing suite, not only an AI visibility tracker. Compare only if you would use the broader SEO data too.
Surfer pricing	AI visibility-related page text showed 82 USD/month, Standard 99 USD/month, Pro 182 USD/month, 299 USD/month, and Discovery 49 USD/month when billed yearly.	Yearly billing language appeared next to these prices.	AI visibility tracking, content optimization, audits, cannibalization, MCP/API/VIP support language varied by plan.	Compare by workflow scope: Surfer bundles AI visibility with content planning/optimization features.
Peec AI pricing	Not shown in the page text we could read.	Unknown from accessible text.	Unknown from accessible text.	Keep as "recheck manually". Do not copy a third-party price into a buying spreadsheet unless the vendor page shows it on the day you buy.

How to compare the prices without fooling yourself

The cheapest public number is not automatically the cheapest tool. These vendors meter different things. One page prices search prompts. Another prices credits. Another bundles AI visibility into a broader SEO suite. A procurement spreadsheet that only sorts by monthly fee will hide the real constraint.

Use this worksheet before you book demos:

Worksheet field	What to fill in	Why it matters
Public entry price	The lowest public paid price from the vendor page, plus access date.	Gives you a comparable starting point without guessing private quotes.
Billing basis	Monthly, annual, annual equivalent, or custom.	Annual discounts can make two tools look comparable when cash commitment is not comparable.
Metered unit	Prompts, credits, projects, keywords, AI platforms, users, or reports.	This is usually where the real overage or upgrade pressure appears.
Required add-ons	Extra prompts, extra engines, extra users, API, exports, or agency seats.	A low entry price can stop being low when the feature you need is an add-on.
Publicly unknown fields	Anything the page does not disclose.	Unknown is an answer. It tells you what to ask in a demo instead of inventing a number.
Existing overlap	SEO suite, content optimization, reporting, or crawler features you already pay for elsewhere.	You may not need another broad suite if you only need AI visibility monitoring.

The most useful comparison is usually "price per usable reporting workflow," not price per logo. For example, if your team needs weekly executive reporting, exportable baseline data, and enough prompts to monitor brand plus competitors, the public entry plan may be too small even if it is affordable.

What the table does not prove

This table does not prove ROI, accuracy, citation lift, ranking improvement, traffic growth, or tool quality. Public pricing pages do not measure your prompts, your market, your reporting needs, or your team's ability to act on the data.

It also does not prove that every vendor exposes all pricing publicly. Some vendors quote larger plans through sales. Some pages render important details in JavaScript. Some prices change by annual billing, currency, region, contract length, or negotiated terms. When the public page is unclear, the safe answer is "not verified today," not a copied number from an old roundup.

If you are choosing a tool, pair this pricing check with the broader buying framework in how to choose AI search optimization tools without buying noise. If you are leaving one tool for another, use the switching guide so a cheaper subscription does not destroy your historical baseline.

Demo questions to ask after the pricing table

Bring these questions to any demo or trial:

1. What exactly counts as one prompt, credit, tracked query, or AI visibility check?
2. Which AI surfaces are included in the listed plan, and which require add-ons?
3. Can I export raw prompt, response, citation, and share-of-voice history before cancellation?
4. Are competitors, locations, languages, users, APIs, or scheduled reports included in the public price?
5. What happens when I exceed the included usage unit: hard stop, overage, or forced upgrade?
6. Can you put the public pricing page, quoted price, included limits, and renewal terms in writing?

The CTA is simple: copy the worksheet, verify each vendor page on the day you buy, and shortlist tools by the usage unit you will actually exhaust first.

FAQ

How much do AI visibility tools cost?

From the public pages checked on 2026-09-24, entry public prices ranged from free trial or credit-based tiers to roughly $29/month, $82/month when billed yearly, $129/month, $250/month, and $295/month, depending on the vendor and how the tool bundles AI visibility with broader SEO features. That range is not a market average. It is a dated snapshot from the vendor pages cited above.

Why not name the best AI visibility tool?

Because the candidate for this page is a pricing comparison, not a ranked verdict. A ranking would require first-hand testing, a defined use case, and evidence for data quality, exports, workflow fit, and support. Public pricing pages alone cannot support a best-tool claim.

Should I compare monthly or annual prices?

Record both when the vendor publishes both. Monthly pricing is better for trial risk. Annual pricing can lower the effective monthly price but raises commitment risk. If the vendor only shows annual-billed monthly equivalents, write that down so nobody mistakes it for a cancellable monthly price.

What should I do when a pricing page hides the number?

Write "not public" or "not verified today" in the spreadsheet. Then ask the vendor for the quote, renewal price, included usage, overage rule, export rights, and cancellation terms in writing. Do not fill the blank with a third-party estimate.

How often should this pricing table be rechecked?

For a public post, recheck within 90 days or sooner if a vendor changes its pricing page, plan names, billing model, AI platform coverage, or add-on structure. For an actual purchase, recheck the same day you buy.

Claim ledger

Claim	Source	Status	Review rule
OtterlyAI showed Lite at $29/month, Standard at $189/month, Premium at $489/month, and annual-billing equivalents of $25, $160, and $422/month.	OtterlyAI pricing, accessed 2026-09-24	Public vendor page, read on 2026-09-24	Recheck within 90 days or before any buying decision.
AthenaHQ showed Essentials as Free with $25 free credit, Starter at $295/month, and Enterprise as custom.	AthenaHQ plans, accessed 2026-09-24	Public vendor page, read on 2026-09-24	Recheck within 90 days or before any buying decision.
Scrunch showed Core at $250/month in the pricing-page text we could read.	Scrunch pricing, accessed 2026-09-24	Public vendor page, read on 2026-09-24	Recheck within 90 days or before any buying decision.
Ahrefs showed paid plan prices of $129/month, $249/month, and $449/month in the pricing-page text we read.	Ahrefs pricing, accessed 2026-09-24	Public vendor page, read on 2026-09-24	Recheck within 90 days or before any buying decision.
Surfer showed AI visibility-related pricing entries including 82 USD/month, 99 USD/month, 182 USD/month, 299 USD/month, and Discovery 49 USD/month when billed yearly.	Surfer pricing, accessed 2026-09-24	Public vendor page, read on 2026-09-24	Recheck within 90 days or before any buying decision.
Peec AI has a public pricing page, but we could not read plan names or prices in its page text.	Peec AI pricing, accessed 2026-09-24	Not priced; deliberately left unknown	Recheck manually before adding a Peec price.

Sources and last-reviewed notes

Sources checked on 2026-09-24: OtterlyAI pricing, AthenaHQ plans, Scrunch pricing, Ahrefs pricing, Surfer pricing, and Peec AI pricing. This page publishes only prices visible from public vendor pages in the page text we could read. It intentionally leaves unverified or hidden prices blank.